A new study reveals that Xfinity Mobile’s pricing strategy is stealing customers from all major carriers. Almost 60% of current Xfinity Mobile customers said they switched because of the better deal, while an additional 27% cited the better deal and dissatisfaction with their previous provider as the reasons for switching. These, and other findings, are from a new, independent telecommunications market research study conducted by Market Strategies International.
The study also revealed that once consumers are exposed to Xfinity Mobile’s plan, they indicated that they are somewhat more willing to make the switch to Xfinity Mobile than when asked about their general attitudes about switching. This is particularly true for consumers who have been with their current provider for a shorter period of time.
“What makes Xfinity Mobile’s success compelling is that current customers are very happy with the service and are willing to recommend it to other consumers,” said Paul Hartley, managing director of the telecom division at Market Strategies. “Its Net Promoter® Score, based on a likelihood to recommend, easily beat other competitors with a tremendous score of +59, which is practically unheard of in the wireless industry and demonstrates the impact Xfinity Mobile is having.”
About The Xfinity Mobile Effect