Events

IA Corporate Researchers Conference

Insightful market research is fundamental for understanding how COVID-19 is impacting how people live and work. But capturing data is not enough. The challenge for companies is to put the data into proper context. To successfully navigate this permanently-changing environment, insights teams need to identify long-term effects—including which new behaviors are here to stay and which are temporary reactions. Join Kerry Sette of Voya Financial and Christopher Barnes of Escalent for “COVID-19 & The Consumer” as they share how bellwethers like consumer trust, confidence and savings rates are driving financial advisors and end investors to shift the way they communicate and behave—and the implications that has across industries.

 

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